Yandex Direct provides extensive advertising opportunities for companies, whose target audience is in the Russian and CIS markets (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan). Yandex reaches the largest audience in the countries where the content of the Internet is mainly consumed in Russian. In Russia, Yandex reaches 60-70% of searchers, while Google only 20-30%.
82 million people in Russia use Yandex every month. It confirms the truth of a statement, that Yandex is the fastest path to the Russian audience. Yandex is not just a search engine. Users can access email, weather forecast, latest news, maps and other services that are included on the platform.
Yandex Direct (just like Google AdWords) is a platform for displaying, installing and managing ads on the Yandex network.
The Yandex platform offers a variety of features as an advertising platform and as a streaming site (music and movie services), as well as an analytics platform and many other options.