On March 15th, a grand event took place in the hotel Radisson Blu Latvia, Riga, – eCOM360 conference dedicated to e-commerce and its trends. This year’s theme of the conference was “East Meets West”.
eCOM360 is a meeting place for e-commerce, marketing, and digital professionals to share their experiences, challenges, approaches, and outcomes. Representatives of successful companies – such as Lenovo, Uber, Google, Facebook, The New York Times, Philips, and others attended the conference to share their stories of success.
For example, Dianna Yau, Facebook Program Product Manager, talked about steps to building and scaling products to emerging markets and case studies of best practices of localization in emerging markets. The popular food delivery app’s Wolt Baltic General Manager Liis Ristal talked about how the age of digitalization offered an opportunity to kick-start a new era of food delivery, leaving a permanent mark on the $800 billion restaurant industry.
The eCOM360 conference visitors also had the opportunity to participate in workshops and experience sharing sessions organized by several companies, where their representatives shared experiences and answered visitors’ questions.
Over the last few years, e-commerce as a trading channel has gained huge popularity as online shopping is becoming more accessible and secure. That’s why the digital marketing agency Top Media follows all the e-commerce trends and visits such important events as the eCOM360 conference to learn the secrets of successful e-business and to gain inspiration and advice. We gain new knowledge to help our customers reach better business results in e-commerce.