Yandex is the largest technology company in Russia and is best known for creating the most popular search engine among Russian speakers worldwide.
The Yandex platform offers a variety of features as a platform for advertising, analytics, entertainment, and many other options.
Millions of Yandex users send emails, pay bills, select and buy products daily, which makes Yandex more than a search engine.
Top Media is one of the few Yandex Partner agencies outside Russia.
By utilizing this and other Russia specific marketing platforms, our agency has already helped more than 50 customers successfully enter this not easily accessible, but very lucrative market.
What makes Yandex
so powerful for advertisers?
It provides audience selection based on many characteristics and user interests, supporting:
Main benefits of Yandex.Direct
An excellent tool to support your export to the East.
One platform for the whole Russia and beyond
Yandex.Direct advertising platform is the main instrument to reach the Russian speaking audience in Russia and beyond its borders. Your ads will be seen by people looking for products or services on Yandex Search, and by the audiences of websites in Yandex Advertising Network.
Detailed monitoring and analytics
Yandex.Metrica is very similar to the popular digital data analysis tool Google Analytics. It offers a similar level of features and insights into your campaign activities and visitor website behaviour.
Remarketing to convince the doubtful
If a potential customer has already interacted with your ad or even website, but has yet to make a purchase, remarketing allows to repeatedly display additional information or a special offer to this user across multitude of ad placements in Yandex Advertising Network.