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  • Writer's pictureTop Media Agency

Revealing the Fate of Your Data after July 1st: How to Protect Your Digital Home?

Picture this: you're moving to a new house, excited for a fresh start. But wait, did you remember to pack all your belongings? Migrating to GA4 without securing your data is like moving to a new house and leaving everything behind. You might wonder - what's the fate of your data after July 1st and once GA4 takes over? Where can I check my historical data from previous years?

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Overall, there's an unknown feeling of being lost, not knowing where to check anything after July 1st, and complete confusion about how to track your customers from here on now. Don't fret, though! We're here to guide you through this data migration journey and show you why partnering with a strategic agency is the key to a seamless transition.


The Clock Is Ticking: Bid Farewell to Universal Analytics

In the coming months, we'll announce when existing Universal Analytics properties will bid farewell. After this date, your Universal Analytics reports will vanish from the Analytics interface, and accessing your Universal Analytics data via the API will become a distant memory. But fear not! Full migration to GA4 is your golden ticket to ensure continued access to your valuable data.

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Safeguard Your Data: The Importance of Complete Migration

Imagine moving to that new house but realizing you left your cherished belongings behind. Scary, isn't it? That's why a complete migration to GA4 is crucial. But here's the catch: you shouldn't attempt this daunting task alone. Partnering with a strategic agency ensures that every piece of your data is safely transferred, safeguarding its integrity and maximizing its potential.


Harmonizing Data: Unlocking Insights with Looker Studio

Once you've successfully migrated to GA4, it's time to harmonize your data, just like arranging your belongings in your new home. To accomplish this seamlessly, you'll need the power of Looker Studio or another selected reporting tool. These tools integrate your Universal Analytics data with GA4, providing a unified view of your business's analytics and empowering informed decision-making.

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Preserving the Past: Universal Analytics Data Archiving

As UA sets the stage for data deletion, preserving your invaluable insights becomes paramount. Universal Analytics data archiving serves as a lifeline, allowing you to access your archived data even after UA is gone. This ensures that your past data remains accessible, providing historical context and enabling comprehensive analysis. Good news - Top Media is starting to offer this data archiving service as of the 1st of July to save your precious data.

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Your Data's Guardian: The Strategic Agency Advantage

Data migration is no easy feat, but it becomes a smooth transition with a strategic agency by your side. They possess the expertise and knowledge to handle your data carefully, ensuring its security, accuracy, and optimal utilization. Partnering with a strategic agency means having a trusted ally who can navigate the complexities of data migration and unlock the true potential of GA4 for your business.


Conclusion: Secure Your Data, Save Your Digital Home!

As the countdown to GA4 migration continues, securing your data is vital for your business's success. If you want to access all of the data you've gathered before the 1st of July, a few instances need to be taken care of, such as data archiving for one.


Rather than attempting the migration alone, partner with a strategic agency that handles your data and safely transports it to your new digital home. Together, you'll unlock the full potential of GA4, harness the power of your data, and eliminate the unknown feeling of being lost after July 1st.


Don't delay - secure your data, embrace the GA4 migration, and set your business on the path to data-driven excellence.


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