This year Google completely revamped their marketing partner program, significantly increasing the criteria that agencies need to meet to participate. Moving forward, only the top 3% of all Google partner agencies that have met the advertising budget, campaign quality and employee certification criteria to become Google partners, will receive the Premier Partner badge and have access to the benefits it provides.
"2022 Premier Partner status is a confirmation that we have reached and continue to maintain the highest level in our industry. For more than a year, our team worked hard to meet the required qualification criteria. We are very happy that, because of this status, our agency and our clients will continue to have access to the latest Google campaign types, market trends, direct customer support, as well as the opportunity to participate in a variety of growth programs organized by Google," said Top Media CEO Mārtiņš Kažemaks.
This success comes as a great follow up to the Leading Yandex Partner agency designation that our agency received at the end of 2021. Top Media is currently among the very few agencies that hold the top-level partner designations for both advertising platforms.