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Beyond the Kids: How TikTok Became the Hottest Digital Marketing Platform for Your Business

Founded in 2016 and experiencing 1+ Billion active users worldwide, TikTok's popularity is on the rise, and we're not just talking among youngsters but also your business audience.

While TikTok has become popular among younger audiences, it's important to note that the platform has also seen significant growth in users aged 18 and above. A recent report found that 37% of TikTok's US user base is over 30. This means the platform is now for more than just kids and is a valuable tool for companies looking to reach older audiences.

Quick & Engaging Content

One of the reasons why TikTok has become popular among older audiences is its ability to provide quick and engaging content. Many people seek ways to consume content quickly and efficiently in today's fast-paced world. TikTok's short-form video format is perfect, allowing users to consume content in just a few seconds.

TikTok Statistics

Let's dive into some statistics that prove why your business should be considering utilising TikTok:

  • The TikTok App has been downloaded 3.5 billion times and is the first non-Meta-owned app to accomplish this, providing your business with a broad global audience filled with potential clients;

  • The average user opens the TikTok app around 19 times per day, giving your brand constant exposure;

  • 39% of TikTok users are aged 12-24, 32% are 25-34, and around 16% of all global users are 35-44. This clearly breaks the stereotype of the platform being made only for kids.

So, the stats speak for themselves. TikTok has grown tremendously, and no matter if your target audience is 20 or 30 years old, chances are they are all scrolling TikTok.

TikTok's Algorithm

Furthermore, TikTok's algorithm shows users content tailored to their interests. For example, older users are more likely to see content related to specific topics, such as cooking, travel, or fitness, on their feeds. This targeted approach makes it easier for businesses to reach their target audiences with a specific interest in their products or services.

Advertising Capabilities

TikTok's advertising capabilities make it valuable for businesses looking to reach older audiences. The platform's advertising options include in-feed ads, sponsored hashtags, and brand takeovers. These options allow companies to reach a broad audience and increase brand awareness. In addition, TikTok's advertising platform provides detailed targeting options, meaning businesses can target older audiences more likely to engage with their content.

In conclusion, while TikTok may be known for its younger user base, businesses should recognize its potential for getting more clients. TikTok's algorithm, focus on creativity and authenticity, and advertising capabilities make it an essential tool for acquiring new leads.

Top Media works with partners who are directly involved with TikTok Advertising solutions. Therefore, we can ensure that your business reaches a precise audience on this platform and maximizes its goals.

Visit and get in touch with our professional team today:

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