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PPC or pay per click - the most popular advertising payment model

Have you ever thought about how good it would be if you could effectively reach your target audience and successfully measure advertising results by paying only for ads that are actually viewed? Yes, it is possible and the answer is the PPC advertising payment model! What else does it offer, what exactly is it and how can it benefit your business? Continue reading and find out in this article!

What is PPC or “pay-per-click” advertising?

PPC is an online advertising payment model that differs from cost per 1000 ad views (CPM), cost per lead (CPL), and cost per action (CPA) in that advertisers pay each time a user clicks on one of their online ads. If a user saw your ad but didn't click on it, you don't pay. This ensures that your budget will only be spent by attracting an audience interested in a particular product or service, and there's a good chance that users who don't click on your ad will still remember your brand.


One of the Top Media digital agency services is the management of PPC advertising campaigns. Why is PPC relevant? It's time to look at the benefits for companies and the motivation to activate pay-per-click.


1. PPC contributes to the achievement of business goals

From the first introduction of the brand and its offer to attracting customer applications or making a purchase on the e-commerce platform - PPC will be a good choice. No matter what your business or marketing goal is, this advertising payment model can be useful in the various stages of the Internet user's journey to becoming your customer.


2. PPC is easy to measure and track

An important benefit of using PPC ads is the convenient and accurate measurement of the results achieved. By connecting the advertising platforms used - Google, Facebook, Yandex - with the Google Analytics tool, it is possible to clearly assess which ad placements in which channels have provided the highest return - page views, applications or purchases. This allows you to make data-based decisions about future investments in advertising.


3. Multiple platforms and wider reach

The PPC advertising model works on most major Internet and social media platforms. For example, Top Media offers its customers a unique opportunity to use PPC in Yandex.Direct, which is the only digital marketing platform that allows you to place ads in Russia's most popular Internet search engine Yandex Search and a wide banner advertising network. By addressing your target audience on more than one platform, your company will significantly increase the chances of being noticed. Additionally, a multi-platform strategy is very useful in re-marketing campaigns - re-addressing users who have previously visited your website.


4. PPC supports other marketing channels

Customers who want to start optimizing their pages for internet search engines (SEO) are often advised to run a PPC advertising campaign on Google Search. Why? SEO is a long-term process that will only bring results over time, while PPC will attract customers immediately. At the same time, impression, click, and conversion data from Google Ads will tell you which keywords to use most effectively when creating SEO content. Why not get a double benefit if possible?


5. Precise targeting

With the PPC advertising payment model, we have available all the latest ad targeting and campaign automation technologies provided by the global giants Google and Facebook. In addition to the traditional ability to reach Internet users with a specific age, gender, location, or interests, new technologies can, for example, analyze customers on your website and show ads to those users who are most similar to those customers.


Top Media agency is an official partner of Google, Facebook, Yandex and Bing, and our team of certified specialists will be happy to help your company achieve even the most ambitious goals. Feel free to contact us and apply for a consultation today!


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