Artificial intelligence (AI) has become a powerful tool in marketing, and it is expected to grow even more in 2023. Nowadays, we can automatically generate articles good enough to provoke interest in a topic and inform readers.
Currently, the most popular and talked about tool in marketing is ChatGPT. This tool can generate content such as blog posts, product descriptions, reports, ad copy, etc. But the best part is that it can do this in seconds.
Why are ChatGPT and other AI tools so prevalent in marketing?
1. Time-Saver: AI text generation tools can save marketing specialists time and resources. These tools can process large amounts of data, creating personalized content tailored to a specific audience.
2. Personalization: Rapid AI growth is also expected in analytics and data collection. AI tools can quickly analyze and automatically process large amounts of data, providing helpful customer information. This information helps marketing specialists predict consumer behavior, use data on customer behavior and create personal ads and offers.
3. Automation: The development of AI helps to automate various marketing processes, such as campaign management, data analysis, email, and social media communication, answering customer questions, and analyzing data. Tools can free marketing specialists from routine work and allow them to focus on strategy.
After reading the facts mentioned above, it may seem that AI will soon take away jobs from marketing specialists and content creators. But this is a surprising claim. Regardless of the benefits, AI tools still have several drawbacks.
Some of the main ChatGPT drawbacks:
Objectivity: like any machine learning model, ChatGPT is as objective as the data it is trained on. If the data is biased, the model will also be limited.
Contextual understanding: ChatGPT needs help understanding context and common sense, which can lead to inappropriate or confusing responses.
Lack of common sense: ChatGPT needs help understanding the primary meaning of a sentence or conversation. It can only respond based on the data it is trained on.
Emotions: The whole point of ChatGPT is based on data. This tool cannot understand real human emotions. Therefore, the answers given will only sometimes correlate with people's expectations.
In conclusion, ChatGPT is a powerful and versatile AI tool that can help marketing specialists save time and resources, personalize content and automate processes. However, it has its drawbacks as well. Therefore, weighing the pros and cons before using ChatGPT and other AI tools in marketing is essential.
So...
If you're considering firing your copywriters, think again!
We may have the base from ChatGPT, but we need a content guru to double-check and adjust the copy, so it speaks in the tone of your target audience.