What if one platform could combine a wide range of advertising opportunities and a possibility to reach a discussion-driven audience? It's possible and the answer is Twitter! What advantages this platform has to offer? Find out in this article! Advertising possibilities on Twitter are: 1. Image Ads These ads show your brand, product or service with just one image or illustration. They're easy to create in the standard Twitter format while communicating the most valuable messa

With unlimited mobile internet access becoming standard in many parts of the world, customers browse goods and services on websites around the clock. If they run into any problems, for most brands, the customer service agents are only available at specific time slots. Increasingly, companies are trying to solve this with the help of chatbots. These virtual assistants enable website visitors to ask questions and receive immediate answers from a robot. Recently, this technology

Is it worth it for companies to try to engage their target audiences on Instagram? We believe that the answer is a resounding “Yes”.

Most likely, you are also a member of at least one Facebook group. Whether it is a group - "sell or rent" or "digital marketing" or "Riga's wardrobe" - it does not matter. It is important that at certain stages of life we ​​have had the need and relevance of common information. Besides, if it is gathered in one place, it is easy to access. This information in most cases proved its worth, providing new opportunities, valuable purchases, ideas, and even business partners. But t

It seems that all social networking enthusiasts have heard the name Clubhouse at least once in recent weeks. True, opinions are different and the overall understanding of the application varies greatly. What exactly is a Clubhouse, and can it be used as an additional tool for your business? Continue reading and find out! Benefits of Using a Clubhouse 1. No distractions Given that you only have to participate in this platform with your voice, there is no need to worry about th

Have you ever thought about how good it would be if you could effectively reach your target audience and successfully measure advertising results by paying only for ads that are actually viewed? Yes, it is possible and the answer is the PPC advertising payment model! What else does it offer, what exactly is it and how can it benefit your business? Continue reading and find out in this article! What is PPC or “pay-per-click” advertising? PPC is an online advertising payment mo

We're all used to social media functioning as a source of entertainment. Lately, it has become the place for companies to engage in B2B and B2C marketing - to successfully place ads and reach their target audience with engaging content. Daily, an average of 70% of users logs in to their FB account, which is 20-30% more compared to Instagram, Twitter or Pinterest. That's why this is potentially the most suitable platform to place ads, reach marketing goals, and the right audie

We cannot deny that social networks are quite a big part not only of our personal lives but also of our company lives. Due to their rapid development, these channels have become a necessity for companies. But how not be confused by the sea of ​​different views and myths, in which at times you have to look like a magic bullet, divination of the right answers? Let's find out today by looking at some of the most common social networking myths you need to know! # 1 It is possible

Perhaps you also have wondered, what kind of tools I have to use to reach a wider audience without paid advertising? In this article, you will find some useful ideas, but first, let's find out what exactly is a Facebook newsfeed algorithm. How does the Facebook news feed algorithm work? The location of your content at the top of a user's news feed depends on several factors - the person who posts the message, the type of message, and the engagement metrics. Respectively, Face

For sure Facebook LIVE is nothing new to you. However, have you thought about how Facebook LIVE can be used as a business advantage? If not, keep reading, because we have prepared useful tips and ideas that are worth knowing! What is Facebook Live? Without long definitions, Facebook LIVE, as described by Facebook itself, is a fun, interactive, and effective way to communicate with your followers. And not only that, as the data shows, it's also one of the most effective ways t

The main goals of companies in the digital environment are usually to increase brand awareness in the chosen target audience and, of course, to promote their products or services. How to achieve them effectively and systematically? The answer is simple - a successful digital marketing strategy! A well-designed strategy will provide answers to the most important questions - in which markets and for which audiences the company has a priority to advertise, which are the most imp

The life of a consumer in 2021 has completely transformed online which stresses the importance of successfully using digital marketing tools to boost your business. These TOP 5 free tools will suit both beginners and professionals and will provide a great amount of the company's digital marketing needs. Google Analytics A data analytics platform that monitors the number of website visitors, consumer behaviour on the page, as well as their source. It will help to understand wh

Perhaps, you've already heard that Apple has announced changes to iOS 14 that will further affect how we receive and process conversion events using certain business advertising tools, such as Facebook pixel. What does Apple's new iOS 14 policy say? Apple's new policy requires all applications that use the Apple App Store to ask users for permission to track their data in third-party apps and websites and to report data tracking activities. What does it mean? This means that

Often, the time and money invested in creating Facebook ads may not give the expected results. The key is to identify and fix mistakes.

Here are some valuable tips for creating an effective YouTube ad to present your business or specific product.

With Digital Marketing Audit service by Top Media you can absolutely improve every single aspect of your digital marketing efforts.

A grand event for the automotive industry EMEA Auto Summit 2019 took place on April 2–3 in Dublin (Ireland). Our digital media agency Top Media went there together with our VIP client BMW to find out the latest trends in the industry. Martins Kazemaks, head of our agency, Kristīne Nesaule, BMW Sales Manager Inchcape Motors Latvia SIA, and Leonardas Gujis, Google representative from the Baltic Office, attended EMEA Auto Summit 2019. The topic of this event is Digital for Autom

On March 15th, a grand event took place in the hotel Radisson Blu Latvia, Riga, – eCOM360 conference dedicated to e-commerce and its trends. This year’s theme of the conference was “East Meets West”. eCOM360 is a meeting place for e-commerce, marketing, and digital professionals to share their experiences, challenges, approaches, and outcomes. Representatives of successful companies – such as Lenovo, Uber, Google, Facebook, The New York Times, Philips, and others attended the

What is Yandex – a detailed guide to Russia’s most popular search engine. Every day we hear about technology giants like Amazon or Facebook. Google has become synonymous with “internet search”. One might think that these and some other companies like Yahoo or Bing have absolute power in the industry. However, they have not. One of such companies, which is an essential part of the technology industry, is Yandex, a company established in Russia. Mostly it is known as a search e

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