What if one platform could combine a wide range of advertising opportunities and a possibility to reach a discussion-driven audience? It's possible and the answer is Twitter! What advantages this platform has to offer? Find out in this article! Advertising possibilities on Twitter are: 1. Image Ads These ads show your brand, product or service with just one image or illustration. They're easy to create in the standard Twitter format while communicating the most valuable messa

We're all used to social media functioning as a source of entertainment. Lately, it has become the place for companies to engage in B2B and B2C marketing - to successfully place ads and reach their target audience with engaging content. Daily, an average of 70% of users logs in to their FB account, which is 20-30% more compared to Instagram, Twitter or Pinterest. That's why this is potentially the most suitable platform to place ads, reach marketing goals, and the right audie

The main goals of companies in the digital environment are usually to increase brand awareness in the chosen target audience and, of course, to promote their products or services. How to achieve them effectively and systematically? The answer is simple - a successful digital marketing strategy! A well-designed strategy will provide answers to the most important questions - in which markets and for which audiences the company has a priority to advertise, which are the most imp